Turning sellers into brand stories.
Video series for Catawiki designed to build brand awareness by spotlighting inspiring sellers and the personal stories behind the rare and unique items on the platform.
- ClientCatawiki
- SectorMarketplace / E-commerce / Culture
- ScopeConcept development, Interview storytelling, Video production, Brand content, Content series development
- Year2023
Catawiki wanted to create awareness for the brand in a way that went beyond platform functionality. The challenge was to make the marketplace feel more human and emotionally legible by focusing on the people behind the listings rather than the mechanics of the platform itself.
We developed Attic Stories as a video-led storytelling format built around Catawiki's sellers. By diving into their journeys, motivations, and experiences, the series connected the brand to a more personal and relatable narrative. Rather than treating rare items as products alone, the work highlighted the lives, passions, and histories attached to them.
- 01Video storytelling concept.
- 02Branded content series.
- 03Seller interviews / portrait storytelling.
- 04Awareness-focused video production.
- 05Campaign content highlighting rare items and seller stories.
“The series helped create awareness for Catawiki by spotlighting the human side of the marketplace and making the stories behind rare items more visible.”
