Rebranding Holiday Suites for a more modern travel brand.
Rebranding for Holiday Suites, focused on creating a more recognizable and trustworthy brand identity across digital, print, and on-site communication for both consumer and business audiences.
- ClientHoliday Suites
- SectorHospitality / Travel / Leisure
- ScopeBrand strategy, Positioning, Visual identity, Logo design, Brand guidelines, Website design, Print design, Social assets
- Year2023
Holiday Suites needed a rebrand that could strengthen recognizability and trust across two different audiences: consumers looking for holiday accommodation and business partners engaging with the brand more commercially. The challenge was to modernize the identity without losing reliability.
We approached the project strategically, starting with audience and market analysis before translating the brand into a clearer, more contemporary visual system. The work included a new logo, refreshed colour palette, typography, imagery direction, and an extensive brand guide designed to keep the brand consistent across digital and physical touchpoints.
- 01brand strategy and positioning support.
- 02logo redesign.
- 03colour palette and typography system.
- 04imagery direction.
- 05brand guidelines.
- 06website applications.
- 07banners, flags, brochures, and business cards.
- 08social media and digital brand rollout.
“The rebrand gave Holiday Suites a more modern and coherent presence across channels, helping the brand communicate trust and recognizability more consistently in a competitive market.”
