Branding a STEM initiative inside NATO.
Brand identity and campaign system for NATO’s Women & Girls in Science initiative, designed to make STEM feel more visible, credible and accessible.
- ClientNATO Science and Technology Organization
- SectorInstitutional / Education / STEM
- ScopeVisual identity, Messaging, Graphic design, Event materials, Social assets
- Year2024
The challenge was to create a distinct and contemporary identity for the Women & Girls in Science initiative while staying recognisably connected to NATO's broader brand context. The identity needed to feel credible, future-facing and engaging across digital touchpoints, event environments and branded materials.
We developed a cohesive brand system that linked the initiative to NATO's institutional credibility while giving it its own energy and recognisable visual language. The work combined strategic framing, visual identity development and multi-format asset design so the initiative could show up consistently across screens, signage, social content and event materials.
- 01Visual identity.
- 02Logo system.
- 03Colour and typography direction.
- 04Messaging and framing support.
- 05Event webpage design.
- 06Social and digital campaign assets.
- 07Presentation and event materials.
- 08Branded collateral including ID cards, banners and merchandise.
“The work helped give the initiative a clear and cohesive public presence across digital and physical touchpoints, supporting the successful launch of the challenge and helping communicate NATO's support for women in STEM in a more vibrant, engaging and recognisable way.”
