A youth campaign for Europe in your region.
Campaign identity and visual rollout for ESF x EFRO’s EU in My Region VR roadshow, designed to engage Belgian youth through a key visual system, campaign derivatives, and multi-channel promotion.
- ClientESF x EFRO
- SectorInstitutional / Public engagement / Education
- ScopeVisual identity, Campaign rollout, Graphic design, Social assets, Event materials
- Year2023
The challenge was to make a public-interest initiative feel immediate, engaging, and culturally legible to a younger audience. The campaign needed to connect institutional credibility with a more dynamic and accessible visual language, while working across VR-related promotion, physical materials, and social content.
We built a visual system that translated the campaign into something more vivid, youthful, and campaign-ready without losing its institutional grounding. That included developing the brand identity, creating a strong key visual, and extending it into a set of derivatives for use across posters, social assets, outdoor placements, and on-site materials.
- 01Campaign identity.
- 02Key visual development.
- 03Visual derivatives for campaign rollout.
- 04Poster design.
- 05Social media assets.
- 06Out-of-home / print applications.
- 07Event and roadshow branding support.
- 08Campaign visuals tied to VR promotion.
“The roadshow reached more than 15,000 students across Belgium. The campaign helped turn a policy- and funding-related subject into a more accessible public experience, using visual identity and promotion to create stronger recognition and engagement around the initiative.”
