A fundraising campaign built around 20,000 pink ducks.
Awareness and fundraising campaign for Think Pink Europe, built around the Pink Duck Race concept and rolled out through a website, social media, PR support, and event promotion.
- ClientThink Pink Europe
- SectorNGO / Health / Awareness Campaign
- ScopeCampaign concept, Brand activation, Creative direction, Website design, Social assets, PR campaign support, Graphic design
- Year2023
Think Pink Europe needed a campaign that could do more than inform. It had to generate awareness, attract participation, and raise funds around a serious issue while still feeling public-facing, accessible, and easy to engage with across different audiences and markets.
We developed Pink Duck Race as a campaign concept that made support tangible and shareable. By inviting people to adopt numbered pink ducks released in a public race, the campaign created a simple participation mechanic with strong visual recognition and PR potential. We extended the concept into a broader campaign system including a dedicated website, social media support, and promotional materials designed to build momentum around the event.
- 01campaign concept development.
- 02brand activation system.
- 03website design.
- 04social media assets.
- 05PR campaign support.
- 06traditional advertising visuals.
- 07event promotion materials.
“According to the original project case, all 20,000 pink ducks were adopted, the campaign generated significant buzz and media attention, and Pink Duck Race went on to become an annual event hosted in multiple European countries.”
