Graphic world-building for a Belgian TV series.
Art direction and in-universe graphic design for Season 2 of F** You Very, Very Much*, from packaging and props to signage and on-screen interfaces.
- ClientF*** You Very, Very Much / production art department
- SectorEntertainment / TV / Production design
- ScopeArt direction , Graphic design, On-screen graphics, World-building, Production support
- Year2024
The challenge was to build a large volume of in-universe graphic elements that felt native to the series rather than designed for display. Everything needed to support character, tone, and story world — raw, local, slightly chaotic, and emotionally charged — while working under tight production timelines.
We treated the project as world-building through graphic design. Working closely with the production designer and on-set teams, we created assets that felt lived-in, layered, and specific to the universe of the show. The visual language drew from Belgian pop and club culture, early internet-era interfaces, DIY zine aesthetics, nostalgic 2000s typography, and familiar everyday brands with a twist.
- 01in-universe branding and visual props.
- 02poster and flyer design.
- 03packaging and fake product graphics.
- 04phone screens, app UIs, and on-screen graphics.
- 05typographic treatments and signage.
- 06collaboration with production design and on-set teams.
“The work helped give the series a more distinctive and convincing visual world. Season 2 received six nominations at the 2024 Ensors, including Best Art Direction — recognition tied to the broader visual universe the team helped build.”
