A creative agency for
EU institutions.
An Antwerp studio working with EU institutions, executive agencies and public-interest bodies on communication that has to hold up under political, editorial and public scrutiny. Strategy, campaigns and film — from one senior team.
- BasedAntwerp · 1h from Brussels
- WorkingAcross the EU
- IntakeSelective, by year
Institutional communication mostly fails
not for lack of budget, but for lack of nerve.
The file is legitimate, the data is solid, the mandate is real — and the communication still lands as bureaucratic wallpaper. Because it was written to be uncontroversial with every stakeholder, and ended up saying nothing to anyone. Institutions don't need louder communication. They need communication that has the nerve to name the thing.
Why generic communication agencies struggle here.
- 01
They flatten political nuance.
Positions get sanded down through stakeholder review until nothing sharp remains — and the audience feels the vagueness.
- 02
They mistake reach for effect.
Media plans measured in impressions, not in whether the room actually shifted on the file.
- 03
They import brand-agency tricks.
Consumer campaign playbooks applied to policy — cheerful, telegenic, and instantly recognisable as marketing to the audiences that matter.
- 04
They can't hold up under scrutiny.
Every claim in an institutional campaign has to survive a stakeholder, a journalist and a critic. Most work isn't written to that standard.
Read the room. Name the position. Ship the work.
We work as one senior team across strategy, editorial and craft. The same people who read the political and cultural room write the narrative, direct the film and steward the launch.
- 01
Read the room.
Map the stakeholder, political and cultural context — what the institution can plausibly say, what the audience is willing to hear, what will get quoted back.
- 02
Name the position.
A defensible position written as a sentence. Tested against the room, not against internal taste.
- 03
Design the response.
Narrative, editorial system, campaign architecture, film — whichever combination is right for the mandate and the audience.
- 04
Ship and steward.
Produce, launch, brief the internal comms teams and stay close as the work meets reality.
Have a brief on your desk? Talk to a partner — not a planner.
- 01Narrative & positioning
Strategic narrative, message architecture and editorial guidelines for complex files.
- 02Campaigns & content systems
Multilingual, multi-market campaigns designed as systems — coherent across audiences and channels.
- 03Institutional film
Explainer, campaign, event and stakeholder films. Cinematic, restrained, cut to survive scrutiny.
- 04Reports & editorial artefacts
Flagship reports, briefing systems and editorial design where the document itself is the medium.
Work for institutions and public-interest bodies.
- BCCH — Brussels Centre for Collaboration in HealthStructuring collaboration for European children's healthBrand, narrative, identity system→
- NATO — Office of the Chief ScientistTwo flagship reports, designed as editorial artefactsEditorial design, publication system→
- ESF / EFRO — EU funding programmesEU in my region — a public-facing campaignCampaign, film, editorial system→
Honest answers.
- Do you work on framework contracts?
- Yes. As prime or sub-contractor, depending on the framework. We're happy to be introduced into an existing consortium.
- Can you produce in multiple EU languages?
- Yes. We manage multilingual editorial systems and production across EU languages with vetted native editors and voice talent.
- Do you have security or compliance clearances?
- We've delivered work under NDAs and confidentiality regimes appropriate to NATO and EU institutional briefs. Specific clearance requirements are handled per project.
Related from the studio.
Bring us the brief
others softened.
Selective intake. A partner reads every enquiry and replies within two working days.