Breast cancer is a serious concern for women all over Europe, and it is estimated that 500,000 people are diagnosed with breast cancer annually. The death toll from the disease is equally staggering, with 125,000 women succumbing to breast cancer every year. Think Pink Europe is an organisation that aims to bridge the gap between different organisations and their fight against breast cancer. The organisation needed an awareness campaign to raise funds, fund research and increase awareness in order to tackle breast cancer.
Breast cancer is a serious concern for women all over Europe, and it is estimated that 500,000 people are diagnosed with breast cancer annually. The death toll from the disease is equally staggering, with 125,000 women succumbing to breast cancer every year. Think Pink Europe is an organisation that aims to bridge the gap between different organisations and their fight against breast cancer. The organisation needed an awareness campaign to raise funds, fund research and increase awareness in order to tackle breast cancer.
THE CONCEPT
In order to stimulate awareness and engage the audience in Think Pink’s mission, we created Pink Duck Race. All across Europe, races were hosted by releasing 20,000 pink ducks into a flowing river. By adopting one or more pink ducks, anyone could support the fight against breast cancer. Every Pink Duck had its unique number, and the first duck to cross the finishing line was the winner.
In order to stimulate awareness and engage the audience in Think Pink’s mission, we created Pink Duck Race. All across Europe, races were hosted by releasing 20,000 pink ducks into a flowing river. By adopting one or more pink ducks, anyone could support the fight against breast cancer. Every Pink Duck had its unique number, and the first duck to cross the finishing line was the winner.
THE CAMPAIGN
The campaign launched with an informative and fun to explore website, supported by social media channels and a PR campaign. The website showcased the Pink Duck Race, the Think Pink organisation, and the cause behind the campaign. Social media platforms like Facebook, Twitter, and Instagram were used to create buzz and excitement around the campaign. We also launched multiple PR stunts and traditional ad campaigns to promote the event.
The campaign launched with an informative and fun to explore website, supported by social media channels and a PR campaign. The website showcased the Pink Duck Race, the Think Pink organisation, and the cause behind the campaign. Social media platforms like Facebook, Twitter, and Instagram were used to create buzz and excitement around the campaign. We also launched multiple PR stunts and traditional ad campaigns to promote the event.
As part of our PR campaign, we asked the Telenet Antwerp Giants to show their support.
The Pink Duck Race was a massive success, with all 20,000 pink ducks being adopted in no time. The event generated a lot of buzz and excitement, and the Pink Duck Race successfully raised funds and awareness for Think Pink’s mission. The campaign received significant media attention, and it helped to boost the profile of Think Pink Europe. The Pink Duck Race is now an annual event and has been hosted in multiple European countries, raising funds and awareness for the fight against breast cancer.
The Pink Duck Race was a massive success, with all 20,000 pink ducks being adopted in no time. The event generated a lot of buzz and excitement, and the Pink Duck Race successfully raised funds and awareness for Think Pink’s mission. The campaign received significant media attention, and it helped to boost the profile of Think Pink Europe. The Pink Duck Race is now an annual event and has been hosted in multiple European countries, raising funds and awareness for the fight against breast cancer.
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