Holiday Suites, a leading holiday accommodation provider in Belgium, approached The Parlor to help them rebrand their company. They targeted both consumers and businesses, and wanted a brand identity that demonstrated recognizability and trustworthiness.

Strategy

Our agency took a strategic approach to the rebranding project. We began by researching the industry and identifying the target audience. We conducted a thorough analysis of the company’s strengths, weaknesses, opportunities, and threats, and then we developed a unique brand identity that would resonate with the target audience.

Our team worked closely with Holiday Suites to understand their brand values and unique selling propositions. We wanted to create a brand identity that communicated the company’s personality, values, and benefits in a clear and concise way.

Execution

We created a strong brand identity for Holiday Suites that included a new logo, color palette, typography, and imagery. The new brand identity was modern and fresh, yet still conveyed a sense of trustworthiness and reliability.

To ensure consistency in their communication, we created an extensive brand guide that included guidelines for all aspects of the brand, from the website to print media like banners, flags, etc. The brand guide was an essential tool for the company to maintain consistency across all communication channels.

We implemented the new brand identity across all of their communication channels, including their website, social media, and print materials. We designed new banners for their locations, brochures, and business cards.

Results

The rebranding project was a great success, with the new brand identity receiving positive feedback from the target audience. The new brand identity helped Holiday Suites stand out in a crowded market and communicate its unique selling propositions effectively.

The company’s online presence was greatly improved, with the new website design receiving high engagement rates from both consumers and businesses. The print materials were also well received, with the new brand identity conveying a sense of professionalism and reliability.

Conclusion

The Parlor successfully executed the rebranding project for Holiday Suites, creating a strong brand identity that resonated with the target audience. The new brand identity helped the company stand out in a crowded market and communicate its unique selling propositions effectively. The implementation of the new brand guidelines ensured consistency across all communication channels, improving the company’s overall online and offline presence.