Case file — 20← Back to index
Campaigns & Content Systems
When the streets speak.
A pan-European civic campaign that translated policy into a public conversation — without losing nuance.
- ClientEU Public Affairs
- SectorInstitutional / Civic
- ScopeStrategy, narrative, campaign system, film
- Year2025
01
The challenge
A complex civic file was losing the room. The institution had the data and the legitimacy, but no narrative the public could feel. Coverage was fragmented, citizens were tuning out, and political momentum was slipping.
02
The response
We read the room before writing a single line. We mapped the cultural temperature across five member states, identified the three tensions worth naming, and built a campaign architecture that could speak in cities, in feeds, and in parliaments — without flattening into the same message everywhere.
03
Selected outputs
- 01Campaign strategy & messaging architecture.
- 02Hero film (90s) and three vertical edits.
- 03OOH system across five capitals.
- 04Editorial content series for institutional channels.
Impact —
“Coverage shifted from procedural to cultural. Three target audiences moved from disengagement to active conversation within six weeks.”
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