Winning attention in the first five seconds.
Video commercial for Stepstone in the Flemish market, created for a YouTube campaign targeting white-collar professionals and designed to land the brand message immediately.
- ClientStepstone
- SectorRecruitment / Digital platform / Careers
- ScopeConcept development, Art direction, Video production, YouTube ad campaign
- Year2024
Stepstone needed a video commercial for YouTube that could speak to white-collar job seekers in Flanders while also respecting the constraints of the platform. One of the key requirements was immediate brand recognition, with Stepstone needing to be mentioned within the first five seconds.
We developed the commercial around the logic of platform-first communication: clear framing, rapid brand recognition, and a message structure suited to YouTube attention patterns. The work combined concept, art direction, and production to create a concise ad built for digital performance rather than traditional film logic.
- 01campaign concept.
- 02art direction.
- 03video production.
- 04YouTube commercial adapted to platform requirements.
- 05Dutch-language content for the Flemish market.
“The project demonstrates a clear ability to shape video work around media logic and platform constraints, rather than treating digital channels as an afterthought. The original case page reports 600+ YouTube views.”
