Case file — 12← Back to index
Brand & Digital Foundations · Campaigns & Content Systems
Turning a party concept into a world to experience.
Event branding for Ekho: Far East at VIERNULVIER in Ghent, combining visual identity, tone of voice, and campaign assets to turn a themed nightlife concept into a recognizable event world.
- ClientVIERNULVIER / Ekho
- SectorCulture / Events / Nightlife
- ScopeVisual identity Creative direction Tone of voice Graphic design Event branding Social assets Print design
- Year2024
01
The challenge
Ekho: Far East needed an identity that could evoke the atmosphere of ancient Japan while still feeling immediate, bold, and alive enough for a contemporary party audience. The brand had to appeal both to nightlife visitors and to people drawn to the event's cultural framing.
02
The response
We developed a visual system around strong symbolic references, including a Japanese dragon and pagoda gate, then extended that language across campaign and event touchpoints. The result balanced mystery, energy, and cultural richness with a more graphic, high-impact nightlife feel.
03
Selected outputs
- 01visual identity.
- 02key visual development.
- 03tone of voice direction.
- 04poster and flyer design.
- 05signage and venue branding.
- 06social media graphics.
- 07merchandise applications including T-shirt design.
Impact —
“The branding gave Ekho: Far East a more distinctive and memorable presence across promotion and on-site experience, helping the event feel like a coherent world rather than a one-off themed party.”
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