OVERVIEW
As a Social Media Manager, you will be responsible for the creation, writing and delivery of social media content plans within the agency, working closely with the team to develop bespoke campaigns for clients, influencer relations and social data analysis to ensure a data led approach.
Working closely with the Account Director, you will be responsible for writing copy, posting (or scheduling) posts and engaging with audiences on our clients social media platforms as well as preparing copy for future posts and planning upcoming activities in the months ahead.
A large part of the role is keeping the client updated with what we’re doing for them on a weekly and often daily basis. As a Social Media Manager, you should be comfortable to be in frequent communications with members of the client team, especially when back and forthing on feedback for content plans and discussing future campaigns and processes for getting those campaigns delivered.
KEY SKILLS & EXPERIENCE
- Content Planning and Copywriting for Organic & Paid Social Posts
- Sourcing User-Generated Content
- Feeding into Content Production shoots
- Page & Community Management
- Client management
- Supplier management
- Influencer briefing, management and ongoing comms
- Internal communication
RESPONSIBILITIES
- Whilst working closely with the Account Director, you’ll be responsible for writing copy, posting images and engaging with the audience on social media.
- Support the Account Director with managing and developing the organic social media strategy
- In partnership with the Account Director, concepting of cut through ideas for innovative social first campaigns and social activity
- Responsible for all content planning, delivery & execution and community engagement managed by the team ensuring content best practice and flawless execution
- Work with social tools to deliver campaigns and analyse their impact – from listening to content-planning
- Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for our client(s)
- Work with designers when relevant to create shareable images that deliver maximum impact for your community.
- Working to an assigned shift or set of hours for each client and deliver community management services to that account – you are responsible for managing your time and ensuring you don’t over or under deliver.
- Ensure all content is on brand and uses the correct tone of voice, correct punctuation and grammar.
- When outreaching to influencers use the correct influencer contact sheet and understand the strategy behind the campaign.
- Communicate any problems around to the Account Director at the right time.
- Capture any significant activity and share via mail and screenshots and the end of each shift.
- As a Social Media Manager, you should have a passion for and a deep understanding of social media practices and development. You should read, review and share with the team the work of other brands and companies and relevant news in the social media.
- Attending content shoots and events when necessary, including travel to and from such locations in a timely manner.
The Parlor is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
