Overview
You are all-round strategist, with strong understanding of how brands grow in the Social Age. You have experience from multiple categories, and across brands in different stages of growth. You are comfortable in dynamic, fast-paced, international work environment. You can adapt to a changing brief. You believe in both the traditional & the new world of advertising. You constantly try to explore what’s next in the world of brand building. You are able to pitch bold new ideas and frameworks to global CMOs. You follow Mark Zuckerberg as well as Byron Sharp. You know who won the last Film Grand Prix at Cannes and who’s best on Snap. You learn from APG and IPA as well as Instagram’s Creative Hub. You love to work with creatives and with data analysts.
And you will be motivated to lead the integration between the Social strategy and the rest of the agency with close ties to brand planning & engagement teams in one of the youngest agencies in Belgium. In this role, you will lead the story strategy for The Parlor and client accounts developing strategic approaches for maximum impact of the brand stories.
Responsibilities
- Be the “go-to” thought leader and expert in integration of social and brand strategy and engagement planning
- Strategically grow and guide portfolio of key EU and global clients
- Lead and represent a social team devoted to The Parlor business and manage laterally to production and media partners and up to global business leads.
- Create synergies between social and other disciplines: PR & Influence, Customer Engagement & Commerce, Data & Analytics, and Media
- Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart
- Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs to drive concept to content across experience seamlessly connecting social to the full ecosystem
- Educate and train agency teams and serve as an ambassador with social platforms
- Be a trusted client strategy partner
- Build strong relationship with creative leaders and creative community
- Become strong contributor in a global thought-leadership network
Qualifications
- EU & Global experience
- B2B experience
- min 3 years of experience
- Proven experience in brand and communications planning
- Proven successful collaboration with creative leaders and complex creative teams
- Proven thought-leadership
- Management of teams of strategists and cross-disciplinary teams
- Knows how work with media experts with focus on digital and social media
- Understanding of landscape with focus on social media
- Willingness to learn, explore, and reinvent.
- Effective written and verbal communications skills. Ability to write and deliver persuasive presentations is critical
- Strong analytical skills. Ability to interpret ongoing research and media reports, guide and partner with social media experts to inform communications recommendations
