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Gunter

Avatar of Günter Soydanbay

About Günter Soydanbay

Often referred to as "the Psychotherapist for Brands," I've pioneered transformative brand initiatives across various sectors around the world. My two-decade-long career has been punctuated by extensive work with Fortune 500 companies as well as high-stake projects with destinations, affirming my skill in blending analytical precision with creative ingenuity to tackle complex brand issues head-on. Based out of Brussels and having a Canadian backdrop, I bring an unparalleled global outlook to resolve brand challenges across diverse cultural milieus.

Cultural Evolution: How Institutions Can Adapt and Thrive

Cultural institutions are losing relevance as younger generations prioritize social issues over traditional arts. To adapt, they must embrace inclusivity, accessibility, and interactive participation, as seen in the San Francisco Symphony and Vineyard Theatre.

By |2025-02-06T15:48:40+00:00October 11th, 2024|Tags: , , , |

Brand Strategy Overhaul Pt. 2: Addressing Internal Forces

In the world of marketing, the ability to persuade and influence others is a crucial skill. Whether you are trying to sell a product, promote a brand, or simply get someone to take action, effective persuasive communication is the key to success.

By |2025-01-29T21:03:02+00:00January 31st, 2024|Tags: , , , |

Brand Strategy Overhaul Pt. 1: Navigating External Factors

In the world of marketing, the ability to persuade and influence others is a crucial skill. Whether you are trying to sell a product, promote a brand, or simply get someone to take action, effective persuasive communication is the key to success.

By |2025-01-29T21:03:33+00:00January 31st, 2024|Tags: , , , |

About The Parlor

We shape and elevate brands by telling stories that matter. Our mission is to establish meaningful dialogues and communicate smarter. We’re passionate about beautiful and inspiring visuals.

Together we dive deeper into the frequency of your audiences, unravel what really makes them tick and make lasting impact through persuasive advertising campaigns, captivating videos and striking digital content.

Recent Work

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