The client wanted to create a brand that reflected their philosophy. They strongly believe in the evolutionary predisposition of humans. People should eat and move like our hunter-gatherer ancestors did for thousands of years.
That’s why we came up with the brand ‘Origin’ and the tagline ‘Back to the Roots’. We matched the visual aspect of the brand with a rugged minimalistic logo that reflects passion. To build their online presence, we also developed a fully custom responsive PHP website, extending the visual identity.