One parcel, four promises.
PostNL's B2B campaign to win Belgian e-shops from bpost, DPD and DHL, run with ARK. We led the creative direction and made the campaign: fifteen social ads across four sectors, the landing pages and the lead-form visuals.
- ClientPostNL Belgium
- PartnerARK
- SectorLogistics · B2B e-commerce
- ScopeCreative direction · Copywriting · Social video · Landing pages · Lead-form visuals
- Year2025
Fifteen ads, three formats each.
Every message was cut to 9:16, 4:5 and 1:1 for every placement. Here they run as they did in the feed.
One promise, four tensions. PostNL wanted qualified leads, not reach, so every sector needed its own reason to stop scrolling. Fashion: speed and returns. Beauty: the delivery as part of the product. Electronics: trust and control. Every ad follows one grammar: a two-beat line over the footage, then an end card where the Postlijn sweeps through to the call to action. Built once, cut to every format.
Fifteen openers.
Every ad opens on a two-beat line that names a tension and resolves it, written for Belgian e-shop owners.
- Wat als je verzendproces wél soepel verliep?
- Je webshop groeit. Groeit je logistiek mee?
- Het verschil tussen verzenden en écht ontzorgen.
- De fashionmarkt groeit. Groei jij mee?
- Ook jouw fashionpakjes snel geleverd?
- Vandaag bestellen en morgen dragen.
- Fashion moves fast. Jij ook?
- Meer omzet door minder retourneren.
- Verleiding begint bij de levering.
- Klein pakket, groot verschil.
- Élke levering van jouw pakjes telt.
- Verzorgingsproducten met glow verdienen een vlotte bezorgings-flow.
- Slim verzenden, slim verkocht.
- Snelle bezorging. Volledige controle.
- Vertrouwen begint bij levering.
On the owner's desk.
Three staged scenes from the working day of the e-shop owners PostNL wanted to reach, with the real ads playing on screen.
Scenes staged for this case study. The ads on screen are the originals, as they ran.
Every ad lands on the Postlijn.
Each ad closes on an end card in one of PostNL's brand colours, its signature curve sweeping through to the logo and the call to action.
Where the click lands.
Every page opens on the ad that brought you there: same footage, same line. From there the Postlijn runs as one route down the page and ends at the consultation form.
- 01Creative direction for a B2B e-commerce campaign.
- 02Copywriting for four sectors.
- 0315 social ads, each in 9:16, 4:5 and 1:1.
- 04Branded intro and outro bumpers.
- 05Landing pages per sector.
- 06Email banners and lead-form visuals.
Around 20 qualified B2B leads a week.
From the programme's second month, in a market where bpost, DPD and DHL chase the same accounts. Programme run with ARK.