Showing what premium Airbnb feels like.
Lifestyle photography and visual storytelling for Airbnb Plus, created to showcase premium homes through atmosphere, detail, and lived-in character rather than standard property imagery.
- ClientAirbnb
- SectorTravel / Hospitality / Digital platform
- ScopeLifestyle photography, Visual storytelling, Art direction, Content production
- Year2023
Airbnb Plus needed to distinguish its premium offering from standard home-sharing listings. The visual challenge was to communicate quality, character, and attention to detail in a way that felt aspirational without becoming sterile or overly styled.
We focused on lifestyle-led imagery that captured more than just the space itself. Rather than treating the homes as real-estate inventory, the visual direction emphasized atmosphere, design detail, comfort, and the feeling of being there. This helped translate the Airbnb Plus promise into a more tangible and emotionally legible experience.
- 01Lifestyle photography.
- 02Visual storytelling direction.
- 03On-site shoots.
- 04Premium home imagery for digital use.
- 05Content for listing and campaign applications.
“The imagery helped support Airbnb Plus as a more premium, design-conscious offering by making the difference visible.”
