Minimum Viable Branding.
Smart branding for startups who don't have time to waste. You don't need a 3-month rebrand or a 100-page brand book — you need just enough brand to launch with clarity, raise with confidence, and grow with purpose.
- Format5-day sprint
- From€4,900
- DeliveryNotion brand kit
Watch how it
works.
Startups need brand clarity.
Startups evolve fast. Most branding efforts fall behind, or get skipped entirely. Strong early-stage branding unifies your message and helps you make better decisions as you grow.
- 01
Fast Turnaround.
A 5-day sprint, not a 5-month process.
- 02
Budget-Friendly.
Flat-rate packages starting at €4,900.
- 03
Founder-Focused.
Built to support you through pitch, pivot, or launch.
A lean branding
solution.
Inspired by the MVP mindset. In 5 days, we give you the foundational tools to pitch, grow, and attract users and investors with confidence — delivered as a clean, editable Notion brand playbook.
Tension Framing.
Identify the market problem you're solving.
Launch Positioning.
Clarify who you are and why it matters.
Master Narrative.
A core brand story aligning site, pitch, and onboarding.
Voice Rules.
Messaging guidelines and tone of voice.
Visual Identity.
Logo, name, and tagline for brand consistency.
Built for the
early stage.
Startups.
preparing for investment or launch
Founders.
seeking a lean branding solution
Early-stage companies.
pivoting their offering
Startup studios.
and venture builders supporting new teams
Five days,
one sprint.
- DAY 1
Strategy kickoff + founder interviews.
Align vision and voice through in-depth interviews and strategy framing.
Step 1 - DAY 2
Tension framing + competitive landscape.
Identify your edge — the problem you solve, the space you own, the players you stand apart from.
Step 2 - DAY 3
Narrative and voice alignment.
We build your brand story, voice principles, and strategic messaging framework.
Step 3 - DAY 4
Visual identity concepts + messaging rules.
Develop your visual direction and refine tone, clarity, and consistency across channels.
Step 4 - DAY 5
Notion brand kit + walkthrough.
You receive your clickable Notion brand kit and team walkthrough — ready to use and evolve.
Step 5
Packages that suit your stage. Starting at €4,900.
- —Strategy
- —Visual identity
- —Communication
Includes pitch deck, landing page copy, and social templates.
Apply now→“We landed our first round with confidence thanks to The Parlor's MVB sprint. We finally had a pitch that clicked.”
“As a first-time founder, branding felt overwhelming. The Parlor gave us just enough structure to move with clarity. Investors noticed — and commented.”
“We came in with messy slides and disconnected ideas. In 5 days, The Parlor turned it into a story our whole team finally believed in. It's been a game-changer.”
A small set of institutions, cultural bodies, and ambitious brands that have trusted us with the room.
Tell us where
you are. We'll tell you if MVB fits.
A few details about your stage and what you need. We reply within one working day with next steps, scope, and a fixed price.