Minimum Viable
Branding (MVB)

Smart branding for startups who don’t have time to waste.

You don’t need a 3-month rebrand or a 100-page brand book.
You need just enough brand to launch with clarity, raise with confidence, and grow with purpose.
Minimum Viable Brand is a 5-day brand sprint built for MVP-stage startups. It’s fast, focused, and founder-friendly.

Book a discovery call

WHY

Startups Need Brand Clarity

Startups evolve fast. But most startup branding efforts fall behind or get overlooked entirely.

Fast Turnaround

5-day sprint, not 5-month process

Budget-Friendly

Flat-rate packages starting at €5K

Founder-Focused

Built to support you through pitch, pivot, or launch

Strong early-stage branding helps unify your message and make better decisions as you grow — even before you reach product-market fit.

WHAT

A lean branding solution

Inspired by the MVP mindset, MVB helps early-stage startups align their message, identity, and voice — before overinvesting. In just 5 days, we give you the foundational tools to pitch, grow, and attract users and investors with confidence.

A sharp point of view and consistent message

Clear tone-of-voice and visual direction

A flexible brand identity with room to grow

A single story everyone can use from pitch to onboarding

Everything is delivered in a clean, editable Notion brand playbook. Perfect for founders, product teams, and early-stage marketers.

What’s included

in our startup brand sprint

Tension Framing

Identify the market problem you’re solving

Launch Positioning

Clarify who you are and why it matters

Master Narrative

A core brand story that aligns your site, pitch, and onboarding

Voice Rules

Brand messaging guidelines and tone of voice

Visual Identity

Logo, name, and tagline for brand consistency

WHO

Who this startup branding package is for

Startups

preparing for investment or launch

Founders

seeking a lean branding solution

Early Stage Companies

pivoting their offering

Startup Studios

and venture builders supporting new teams

HOW

Our 5-day startup branding process

DAY 1

Strategy kickoff + founder interviews

Align vision and voice through in-depth interviews and strategy framing.

DAY 2

Tension framing + competitive landscape

Identify your edge — the problem you solve, the space you own, the players you stand apart from.

DAY 3

Narrative and voice alignment

We build your brand story, voice principles, and strategic messaging framework.

DAY 4

Visual identity concepts + messaging rules

Develop your visual direction and refine tone, clarity, and consistency across channels.

DAY 5

Notion brand kit + walkthrough

You receive your clickable Notion brand kit and team walkthrough — ready to use and evolve.

PRICING

Startup branding packages that suit your needs. Starting at €4900.

Core

Strategy Only

For lean teams needing brand clarity

Apply Now

Plus

Strategy
Visual Identity

Add logo, name, and tagline

Apply Now

Pro

Strategy
Visual Identity
Communication

Includes pitch deck, landing page copy, and social templates

Apply Now

“We landed our first round with confidence thanks to The Parlor’s MVB sprint. We finally had a pitch that clicked.”

G. Antier - Founder, Agorabank

“As a first-time founder, branding felt overwhelming. The Parlor gave us just enough structure to move with clarity. Investors noticed — and commented.”

C. Beuckeleers - Founder, Sellsior

“We came in with messy slides and disconnected ideas. In 5 days, The Parlor turned it into a story our whole team finally believed in. It’s been a game-changer.”

W. Vermeulen - Founder, Ekho