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    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/6ad948689a57335a699b22ecdc3a192707690c81-5500x3500.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Rebranding Holiday Suites for a more modern travel brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/101d58e38b44242da666c77b90a7896291d3c53b-11954x7052.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Rebranding Holiday Suites for a more modern travel brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/422fcc0e25a898740012a322f44570e2c50ed231-3048x1905.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Rebranding Holiday Suites for a more modern travel brand</image:title>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/wmWtRbpLdI8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Vakantie aan de Belgische kust - Holiday Suites</video:title>
      <video:description>Geniet van zon, zee en strand in onze comfortabele vakantieappartementen. Ideaal voor gezinnen, koppels en vrienden.

Beleef onvergetelijke momenten aan de kust, van wandelen in de duinen tot heerlijke culinaire ervaringen.</video:description>
      <video:content_loc>https://youtu.be/wmWtRbpLdI8?si=osKBywjQ2U5K-W1Q</video:content_loc>
      <video:player_loc allow_embed="yes">https://www.youtube.com/embed/wmWtRbpLdI8</video:player_loc>
      <video:publication_date>2026-04-30</video:publication_date>
      <video:duration>47</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://theparlor.be/work/stepstone-video-commercial</loc>
    <lastmod>2026-04-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/4d23f1dbcf106cf641bd79cc5c3b14f5e03e0be0-1200x671.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Winning attention in the first five seconds</image:title>
      <image:caption>Still from Stepstone Commercial</image:caption>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.sanity.io/images/rwiflmif/production/4d23f1dbcf106cf641bd79cc5c3b14f5e03e0be0-1200x671.jpg?w=1200&amp;auto=format</video:thumbnail_loc>
      <video:title>Stepstone YouTube commercial</video:title>
      <video:description>YouTube commercial for Stepstone in the Flemish market, encouraging job seekers to make their CV visible by uploading it to the platform so employers can find them.</video:description>
      <video:content_loc>https://vimeo.com/141447065?fl=pl&amp;fe=sh</video:content_loc>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/141447065</video:player_loc>
      <video:publication_date>2026-04-28</video:publication_date>
      <video:duration>32</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://theparlor.be/work/ekho-far-east-event-branding</loc>
    <lastmod>2026-04-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/8df6bd618fb928c86b7342b6a87e978986afbdea-1200x675.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Turning a party concept into a world to experience</image:title>
      <image:caption>Main poster design for Ekho: Far East event branding with Japanese-inspired visual elements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/76fcc4a60ad3315ecf3d153ba118f789e8fede58-1200x675.gif?w=2000&amp;auto=format</image:loc>
      <image:title>Turning a party concept into a world to experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/ba71b84a366ed513fe6d5dd4d26552cc1e9b4174-1400x1160.gif?w=2000&amp;auto=format</image:loc>
      <image:title>Turning a party concept into a world to experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/185ad0aa94c5ca13e6992dfe6a5279a1276941ef-3000x2000.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Turning a party concept into a world to experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/b560bee731a7d4deb68ebcc59cde4e373f34127e-3000x2000.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Turning a party concept into a world to experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/a8b98e80dad8c80b92bf53f708888462dcc02662-4000x3500.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Turning a party concept into a world to experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/08f3352ae27863cbfda6b72317cb1543a92fcff7-1200x675.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Turning a party concept into a world to experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/347ff295e436168b79ec004bc832fa79495c125a-2250x1500.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Turning a party concept into a world to experience</image:title>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.sanity.io/images/rwiflmif/production/8df6bd618fb928c86b7342b6a87e978986afbdea-1200x675.jpg?w=1200&amp;auto=format</video:thumbnail_loc>
      <video:title>Turning a party concept into a world to experience — video</video:title>
      <video:description>Event branding for Ekho: Far East at VIERNULVIER in Ghent, including visual identity, tone of voice, posters, signage, social media graphics, and merchandise applications.</video:description>
      <video:content_loc>https://cdn.sanity.io/files/rwiflmif/production/fd5e577c5ffbadf76f59ece6fe51044dfa6217a3.mp4</video:content_loc>
      <video:publication_date>2024-01-01</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://theparlor.be/work/slim-naar-antwerpen-radio-campaign</loc>
    <lastmod>2026-05-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/212af20d2ab4394c3ca0855c5517be26420ef7e9-1500x572.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>A radio campaign for smarter travel in Antwerp</image:title>
      <image:caption>Woman boarding tram in Slim naar Antwerpen campaign visual</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theparlor.be/work/aldi-brand-story-video</loc>
    <lastmod>2026-05-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/fc20dfce4d5cc0d422f21018108cc24603a515cd-3456x2234.png?w=2000&amp;auto=format</image:loc>
      <image:title>Explaining ALDI through the journey of a product</image:title>
      <image:caption>Still from ALDI brand story video showing internal communication concept</image:caption>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.sanity.io/images/rwiflmif/production/fc20dfce4d5cc0d422f21018108cc24603a515cd-3456x2234.png?w=1200&amp;auto=format</video:thumbnail_loc>
      <video:title>ALDI Brand Video</video:title>
      <video:description>
Internal brand story video for ALDI, created for an open door event at the Erpe-Mere headquarters. Using the journey of an apple as a narrative thread, the film explains how different departments contribute from sourcing and quality control to logistics, marketing, and the shop floor.</video:description>
      <video:content_loc>https://vimeo.com/250708110?fl=pl&amp;fe=sh</video:content_loc>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/250708110</video:player_loc>
      <video:publication_date>2026-04-28</video:publication_date>
      <video:duration>407</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://theparlor.be/work/think-pink-europe-pink-duck-race</loc>
    <lastmod>2026-05-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/d938a4f829423869d965e2c1e66b1ea722651a9a-1500x1001.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>A fundraising campaign built around 20,000 pink ducks</image:title>
      <image:caption>Pink Duck Race campaign visual for Think Pink Europe fundraising event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/7ece6e9c612f92f52eda11ed2d76bb0a50aa340a-1000x657.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>A fundraising campaign built around 20,000 pink ducks</image:title>
      <image:caption>Pink Duck Race activation materials for breast cancer awareness campaign</image:caption>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/1Jkfa9HJhjU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Pink Duck Race Concert</video:title>
      <video:description>Pink Duck Race event with adopted pink ducks in the water</video:description>
      <video:content_loc>https://youtu.be/1Jkfa9HJhjU?si=DMd_xU9Q5D222_Au</video:content_loc>
      <video:player_loc allow_embed="yes">https://www.youtube.com/embed/1Jkfa9HJhjU</video:player_loc>
      <video:publication_date>2026-04-28</video:publication_date>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://cdn.sanity.io/images/rwiflmif/production/d938a4f829423869d965e2c1e66b1ea722651a9a-1500x1001.jpg?w=1200&amp;auto=format</video:thumbnail_loc>
      <video:title>A fundraising campaign built around 20,000 pink ducks — video</video:title>
      <video:description>Awareness and fundraising campaign for Think Pink Europe, built around the Pink Duck Race concept with website design, social content, PR support, and event rollout across Europe. </video:description>
      <video:content_loc>https://cdn.sanity.io/files/rwiflmif/production/35866b3648a62c2a5b9a5cc9474b1a73d0906754.mp4</video:content_loc>
      <video:publication_date>2023-01-01</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://theparlor.be/work/agorabank-branding</loc>
    <lastmod>2026-05-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/308faa789bf1828d96847cf16d8323f0800c3353-1920x1125.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Visual identity for AgoraBank shown across digital and campaign applications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/088144404a65583cffc8a5da4bed18c40c8131ba-4000x3000.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Outdoor campaign mockup for AgoraBank branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/45edb213e7a59d7ad670cb872881813c8cdc3ff5-3370x4500.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Outdoor logo mockup for AgoraBank branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/b2346666b355d5ba42dd989b832e1815d8cf86dd-2000x1333.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Visual identity for AgoraBank shown across digital and campaign applications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/cacf6515f0cc5773edaefc299624c370ffb79964-3082x2311.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Outdoor campaign mockup for AgoraBank branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/1d7bcee8c9c9377badb45f6eea1e2e3bdca6d8d7-1785x1275.gif?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Visual identity for AgoraBank shown across digital and campaign applications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/0ca75b9329c9d12831393f507286b03eefbcd585-1920x1080.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Visual identity for AgoraBank shown across digital and campaign applications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/ec88ab99a87ff47ad30fa9141cc66097f0c34d05-1920x1080.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Visual identity for AgoraBank shown across digital and campaign applications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/4859ab8730cde4e58a9bd6a80228ed7f80128487-1920x1437.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Visual identity for AgoraBank shown across digital and campaign applications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/08bfb62d0eb053159baba4c6be1f2a929bfb951b-1920x658.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Making a Web3 banking platform feel more accessible</image:title>
      <image:caption>Visual identity for AgoraBank shown across digital and campaign applications</image:caption>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.sanity.io/images/rwiflmif/production/308faa789bf1828d96847cf16d8323f0800c3353-1920x1125.jpg?w=1200&amp;auto=format</video:thumbnail_loc>
      <video:title>AgoraBank platform video</video:title>
      <video:description>Introductory platform video for AgoraBank, explaining how users can convert euros into crypto in real time, access decentralized finance tools, and use digital banking features while keeping control of their own funds.</video:description>
      <video:content_loc>https://vimeo.com/990492789?fl=pl&amp;fe=sh</video:content_loc>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/990492789</video:player_loc>
      <video:publication_date>2026-04-28</video:publication_date>
      <video:duration>46</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://theparlor.be/work/meemoo-archive-public-voice</loc>
    <lastmod>2026-05-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/d135a4e89522be1a904804fcee07666f769989f7-2564x1038.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Giving a Flemish archive institute a clearer public voice</image:title>
      <image:caption>Strategic branding materials for meemoo including naming and brand framework</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/be06a4d08080c8d9cc85d8db03ea405d2d71ae2d-1588x1228.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Giving a Flemish archive institute a clearer public voice</image:title>
    </image:image>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/-maBO6a4sV8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>meemoo Brand presentation</video:title>
      <video:description>Introductory brand video for meemoo, explaining how the Flemish Institute for Archives preserves, digitizes, and makes cultural and archival materials accessible across Flanders.</video:description>
      <video:content_loc>https://youtu.be/-maBO6a4sV8</video:content_loc>
      <video:player_loc allow_embed="yes">https://www.youtube.com/embed/-maBO6a4sV8</video:player_loc>
      <video:publication_date>2026-04-28</video:publication_date>
      <video:duration>61</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://theparlor.be/work/one-voice-amplified</loc>
    <lastmod>2026-04-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/ba719cdf977d80f2dcc3b735f332832278859bbc-1600x1200.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>One voice, amplified</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/ba719cdf977d80f2dcc3b735f332832278859bbc-1600x1200.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>One voice, amplified</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/63c293b915d9ebe6eaaa492868354d92c23f1f16-1280x1280.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>One voice, amplified</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/e598dcecf1f9f7c4a505c56be5f3f8f4c73300f8-1280x1600.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>One voice, amplified</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theparlor.be/work/nato-women-and-girls-in-science</loc>
    <lastmod>2026-04-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/e598dcecf1f9f7c4a505c56be5f3f8f4c73300f8-1280x1600.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>The shape of an institution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/e598dcecf1f9f7c4a505c56be5f3f8f4c73300f8-1280x1600.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>The shape of an institution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/0694000bb0be8d00e8fce6e3835d572e81bea91c-1280x1600.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>The shape of an institution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/63c293b915d9ebe6eaaa492868354d92c23f1f16-1280x1280.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>The shape of an institution</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theparlor.be/work/when-the-streets-speak</loc>
    <lastmod>2026-04-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/0694000bb0be8d00e8fce6e3835d572e81bea91c-1280x1600.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>When the streets speak</image:title>
    </image:image>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/0694000bb0be8d00e8fce6e3835d572e81bea91c-1280x1600.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>When the streets speak</image:title>
    </image:image>
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      <image:title>When the streets speak</image:title>
    </image:image>
    <image:image>
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      <image:title>When the streets speak</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://theparlor.be/insights/branding-trends-and-storytelling</loc>
    <lastmod>2026-05-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <image:image>
      <image:loc>https://cdn.sanity.io/images/rwiflmif/production/d2c2a5088c6bc555a7f8bb0b56400f7856cf80be-996x608.jpg?w=2000&amp;auto=format</image:loc>
      <image:title>Branding Trends and Storytelling: An Evolutionary Psychology Perspective</image:title>
      <image:caption>Branding Trends and Storytelling- An Evolutionary Psychology Perspective</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://theparlor.be/insights/how-to-master-authentic-brand-storytelling</loc>
    <lastmod>2026-05-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
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