Project Description

Digital Campagin Jack Daniels

This campaign consisted of two parts.

Promoting Lynchburg Lemonade

Attending festivals during summer can be a onerous experience when temperatures rise high. Therefore Jack Daniel’s is offering its refreshing Lynchburg Lemonade at its festival stand. The Lynchburg Lemonade needs to be promoted on Facebook to create awareness and boost consumption.

Host a Facebook Contest to win Dour Festival tickets

Jack Daniel’s gives away Dour Duotickets. To win the tickets, people should join an online contest. Ideally the contest should communicate certain brand aspects of Jack Daniels.


Concept Providing
Web Development




Port of Antwerp


Lynchburg Lemonade

We published a series of social media posts depicting tough guys drinking the Lynchburg Lemonade. The slogan was ‘Lemonade’s for pussies, unless it’s a Lynchburg Lemonade’.

Contest  1 ‘Jack Lives Here’

Post a picture with a Jack in your hand on as many Belgian spots as possible and win a duo ticket for Dour Festival! Use #jackliveshere.

Facebook automatically adds geolocation to uploaded pictures. Through a customised bot, linked to the Jack Daniels Facebook page, all post are inventoried and published on the website. When a person uses a certain geolocation, this location can not be used again.

Contest 2 ‘It takes fire to make Jack’

The adherence to detail that comes with making our whiskey starts with crafting our own charcoal for mellowing. Starting a massive fire would get you in a heap of trouble at most jobs. But at the Jack Daniel Distillery, it’s an essential part of what they do. If they didn’t start with fire, they wouldn’t get the fine smooth sippin’ Tennessee Whiskey that follows.

Fire also has a lot of stopping power. Even on Facebook. We thought it would be a great idea to host a Facebook Live contest where the viewers could guess how long it would take until the fire was faded. This would allow the consumer to get accustomed to the process of making Jack.

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