Back to the Roots

The client wanted to create a brand that reflected their philosophy. They strongly believe in the evolutionary origins of humans. To have a healthy and balanced life, people should eat and move like our hunter-gatherer ancestors did for thousands of years.

That’s why we came up with the brand ‘Origin’ and the tagline ‘Back to the Roots’. We matched the philosophy of the brand with a rugged minimalistic visual identity.

To build their online presence, we developed a matching responsive website accompanied by the mobile workout & diet app.

Check out the result below!

SKILLS NEEDED

Concept Providing
Art Direction
Graphic Design
Web Design

CATEGORIES

Branding
Digital

COPYRIGHT

Origin PT

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